We know that compact crossovers are getting more and more popular, but would you trade in the Batmobile for one? Evidently in the new superhero movie, Batman v Superman: Dawn of Justice, Bruce Wayne (played by Ben Affleck) tools around in a Jeep Renegade. And Batman fans—of legal driving age—can be just like Wayne with the Jeep Renegade Dawn of Justice Special Edition.
-Nothing against the Renegade, but we suspect Bruce Wayne choice of ride was influenced by FCA’s “one-of-a-kind branded partnership” with the film’s production company, Warner Brothers. In fact, Dawn of Justice promises to be a veritable FCA commercial, featuring not only Jeeps but also Dodges, Chryslers, Fiats, Alfa Romeos, and Maseratis. Indeed, according to FCA chief marketing officer, Olivier Francois: “The product integration was so organic to the filmmakers’ vision and storyline, all we had to do was incorporate scenes from the movie for our commercials.”
-As for the Dawn of Justice Special Edition Renegade, it’s based on the Latitude 4×4 model, and comes in a choice of Carbon Black (exclusive to this model) or Granite Gray, with 18-inch gloss black wheels and trim, as well as a gloss-black roof. The interior is—yes—black, with cloth seats, gloss-black trim, and metallic accents. The Popular Equipment Group (power driver’s seat, dual-zone automatic climate control, and remote start) also is included. The total runs $27,245, which is probably a lot less than you’d pay for a Batmobile.
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- Jeep Renegade Research: Tests, Reviews, Specs, and More
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Dawn of Justice arrives in theaters March 25; the Dawn of Justice Renegade reaches dealerships later this month.
- -from Car and Driver Blog http://ift.tt/219FVtb
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